On April 11,in Belgrade , BIO4 Campus organized a workshop titled Go-to-Market Strategy, with the goal of strengthening the capacity of its institutes and researchers to bring innovations to the commercial market.

The workshop was led by Ivan Bjelajac, Vice President of Business Development at Tenderly and GTM Strategist at Dreamforge, an agency specializing in market-entry strategies.

During the interactive session, participants had the opportunity to explore various go-to-market approaches for products and technologies originating from scientific research. The focus was placed on strategies that enable revenue growth, increased market presence, and successful commercialization of scientific outcomes.

Through initiatives such as this workshop, BIO4 Campus continues to support the institutes within its ecosystem in building innovation and entrepreneurship capacities.